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But now, with DC rebooting their entire line and all of their characters, a "non-fan" like me has the chance to start at the beginning without needing to get a second mortgage (which would be impossible for me since I don't even have a house). I've been behind the idea since it was announced, and with the release of Justice League #1 this past Wednesday, my feelings have been pretty much cemented.
I did say "pretty much".
Let's just lay this out: I loved the hell out of Justice League #1. Geoff Johns has a way of writing comics that just fills his readers with wonderment. He tells such a fantastic story; his pacing is spot-on and his dialogue is so natural. Pairing that with the famous art of Jim Lee and there's almost no way that the issue could be bad.
While I felt that the introductions of the "new" characters was done well, I really think that releasing the entire line in a single month is just the wrong way to go about it.
Be warned. Spoilers may start here:
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I would have preferred things to roll out more slowly, with Justice League being the last title to hit the stands, instead of the first. Slowly building up to the Justice League launch, say over the course of three or four months, would have allowed the writers to introduce many elements of the individual relationships of the characters, their trust and mistrust, and begin the gelling process before these heroes decide to join up and form a super-team.
In the end, I'm not a comic publisher; I don't know anything about the industry and don't claim to. But I am a fan who loves comic stories. I've read enough of them throughout my years to see what works well and what doesn't. I also know my buying habits. If a book doesn't wow me by issue 3, I tend to drop in, either saving the four bucks or putting it toward something that can hold my interest longer. In the end, if their goal was to gain more readership, DC took some amazingly drastic measures that, for their sake, I hope pay off. Of course, given the responsibilities that I have, like rent, food, and other necessities, I won't be able to jump into their relaunch headlong and hang on for the ride. I'll need to carefully pick and choose my purchases. But by that token, they have gained something of a new reader in me, who is willing to pick up even three or four new titles than I did last month. So, in a way, their gamble paid off, and they did gain a new reader.
But can they retain the new readers they gain? That is the true question...