Marvel Comics: The Untold Storyby Sean Howe |
Howe holds back very little in his retelling of the history of
Marvel, documenting nearly everything from the early years as Timely Comics
straight through to the blockbuster 2012 release of The Avengers in theaters, and the whole gamut in between. He treads
carefully to avoid interjecting his own opinion on certain events, choosing to
merely report on things as they happened. Though he drops a few snarky comments
into the mix, such as Marvel’s fanning of the speculation fire in the 90s “comics
boom”, most of the book is an objective look back at how the company did
business.
Like a good comic book, Marvel
Comics manages to find a few villains throughout the years. From Stan Lee
in the 50s, after having to layoff a number of high profile artists who vowed
never to work for Marvel again, to Jim Shooter in the 80s, whose editorial
pig-headedness led to more than a few unhappy employees, to marvel itself in
the 80s and 90s, who continued to OK bad ideas like “collector’s editions”
comics, ignoring the very idea that good stories will sell issues. (While it
didn’t seem Howe’s intention to portray these villains as such, this was the
impression I got from them.) What I like best is how Howe divides the book
logically, group chapters by time periods or editorial reign, similar to the
way Marvel now writes for trades with clear beginnings and endings of their
series.
1983 photo of Stan Lee// Photo credit: Eliot R. Brown |
Much of the later years of Marvel are glossed over, with the last
two decades being summarized in a few chapters. The incarnation of Image Comics
is given little consideration, as is Marvel’s legal battles between Ron
Perelman, who purchased Marvel in 1989, and business magnate, Carl Icahn, who
had his sights set on taking over Marvel and its trademarks (however, the
entirety of this story is covered thoroughly in the 2002 book Comic Wars by Dan Raviv).
From the opening page, Marvel
Comics: The Untold Story is mesmerizing. Howe gets into great detail about
the legacy Marvel has left behind, having interviewed a number of people who
were involved with the company over the years. Even the most pain-filled
moments are included, such as the lonesome death of production manager John
Verpoorten in 1977. (Verpoorten’s role at Marvel wasn’t explored at length, but
he made a lasting impression at the company and his death hit them hard.)
Marvel
Comics: The Untold Story is a raw look at a business that has been the
apple of many investor’s eyes and is known by a majority of the population. I
recommend any comics fan to read this book to get a better sense of how Marvel
came up through the years. I would also recommend many employees of Marvel and
even DC Comics to read the book as a reminder of what worked and what didn’t.
In a cyclical industry like comic books, companies are bound to make mistakes.
Marvel has already made most of those mistakes and I’d hate for them to make
them again. “Those who cannot remember the past are
condemned to repeat it” goes the quote from George Santayana. We
can only hope that Marvel’s mistakes can help future business leaders to succeed.
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