What's crazy is that when I first saw the image, the huge picture of the bat did not immediately jump out at me. Maybe that says more about me than it does for the poster but, regardless. I will attribute that to a wonderful subtlety that allows the genius of this image to sneak up on you.
Compared to other teaser posters for high-profile movies, this poster really pulls off both concept and execution. For example, I remember first seeing the Star Wars Episode 3: Revenge of the Sith teaser poster. The concept of that poster was fantastic: showing the connection between Anakin and Darth Vader by having the folds in Anakin's cape melt into Vader's helmet. But the execution... Not so great.
When you look at the other teaser posters for the Christopher Nolan series of Batman movies, then I'd have to say that this is the best of the bunch. The teaser for Batman Begins was a little bland, showing just the silhouette of Batman. It didn't really evoke the sense of curiosity to churn up interest in the movies. (Of course, anything that would have washed away the stink of Batman and Robin would have been enough to churn up interest.) The Dark Knight was a little more mysterious, showing the face of the Joker painted on a harsh, brick wall and the phrase "Why So Serious?" written at the top.
But this? This is a real teaser. This leaves the brain wondering what the hell could possibly happen in The Dark Knight Rises. With all of the secrecy surrounding the movie at this time, and what little information being released so sporadic and meticulously planned, the producers really did well in this design. It's enough to capture the attention of your average movie-goer and get them interested in the film, and give absolutely nothing away.
All I have to say is well done, Nolan. Well done.
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